![]() ![]() They are often vibrant, cartoonish, and fun. ![]() Mascot LogosĪs the name suggests, mascot logos, unlike symbols, include illustrated or anthropomorphized characters. When To Use Abstract MarksĪn abstract mark is usually preferred when you operate in more than one industry and want to create a totally unique identity for your brand. But unlike recognizable images like an apple or a bird, it includes the use of geometric or totally abstract design or a symbol to represent the brand. Pepsi, Adidas, and BP are known for their abstract logos. However, we suggest you write your brand name below your logo if you’re new to the industry or market, and not everyone recognizes it.Īn abstract mark logo falls under the pictorial logo symbols.
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